Fellbach, March 27, 2025 – With the digitalization of TUI Cruises’ new cruise ship, Mein Schiff Relax, Liquid Ambient is setting new standards for virtual tourism experiences. As a specialized technology partner, the company has made the first ship in the InTUItion class digitally accessible using state-of-the-art 3D scanning and visualization technologies—photorealistic, interactive, and fully navigable.
In TUI Cruises’ official press release dated March 27, Liquid Ambient is named as the technology partner for this forward-looking project. For the first time, users can explore a cruise ship approximately 350 meters long entirely virtually—including restaurants, cabins, wellness areas, and public spaces—even before setting foot on board.
Technology for Immersive Experiences
The 3D tour is based on a complex interplay of high-resolution 360° scans, depth data, and custom interface design. The result is a digital twin of the Mein Schiff Relax that enables fully interactive navigation across all decks—on desktop, tablet, or smartphone.
“We combine 3D scanning, HDR photography, and data optimization into an experience that sets new standards both visually and technically,” explains Stephan Seifert, Managing Director of Liquid Ambient. “This digital innovation gives TUI Cruises a clear competitive advantage—through increased customer loyalty, higher booking
Customer Benefits: Orientation, Trust, and Emotional Connection The 3D tour offers far more than just visual impressions—it gives travelers a realistic sense of the ship in advance, helps with planning, and builds anticipation. At the same time, travel agencies and tour operators benefit from a powerful sales tool for connecting with customers on an emotional level. As a digital solution, the tour strengthens marketing efforts through modern touchpoints such as consultations, social media, and online platforms—a clear step toward future-oriented tourism communication.
About Liquid Ambient
For over 15 years, Liquid Ambient has been a technology leader in the field of 360° and 3D tours. The company creates customized virtual experiences for international hotel chains, cruise lines, and tourist destinations. The use of state-of-the-art scanning and rendering technologies leads to greater visibility, improved conversion rates, and an optimized customer journey.
Further information: www.liquidambient.com
Press Contact:
Liquid Ambient
Antje Seifert
P+49 (0) 711- 505 99 711
presse@liquidambient.com
https://www.liquidambient.com
